Transporting us, making us dream, striking a chord – music festivals are full of surprises and wonder. Every year, interior architects, set designers, designers and graphic designers come together to create new immersive and surprising spaces, inviting festival-goers on a timeless imaginary journey. “Striking a chord” reveals the design process for this type of event, while highlighting the importance of visual communication.
Shapes, colours, images and messages form a dialogue to create an identity unique to the festival. A graphic language emerges and guides the public throughout the event so that they can enjoy this unique experience in an illusory world.